Soft Diplomacy Skills

  • Soft Diplomacy Skills

Make things right from the start across cultures
The world is global and our cultures are local. Cross-Cultural Awareness is the key to succeed in profession and life.
You have enough of bad news telling you that global cultural conflicts can only be solved by military intervention?
Your company was bought by a Chinese consortium and you will soon be dealing with a Chinese management? You are willing to connect but you are afraid to make mistakes. You heard about collectivistic societies and loosing face but you have practical doubts?
These scenarios sounds familiar to you? Register to our Soft Diplomacy Skills intensive training.
You will get trained in the following topics:

  • Public Diplomacy Applied
  • Relations with the Media
  • Cross-Cultural Awareness
  • European Perceptions of Arab Culture
  • The Rise of China
  • Relations with Sub-Saharan Africa
  • India Insights
  • Negotiations Skills

Soft Diplomacy Skills
Public Diplomacy Applied |300

This unit looks at the way in which culture is used as a vehicle of foreign relations. It discusses the underlying logic of public diplomacy and how it relates to public relations. The unit offers a theoretical explanation of the evolution, rationale, and scope of public diplomacy and its dichotomy into soft and hard power. It then compares the features of soft power in public diplomacy with those in public relations by addressing soft power and power shifts in both spheres, and uses these to narrow the gap between the two.

Relations with the Media |301

This unit examines the importance of managing the media. It looks at which official events the press are most interested in and how information to the press should be managed. The unit addresses the problems surrounding the status of the press at various events, looking at how they should be treated to maintain a healthy relationship with the protocol department. It discusses about the specific access to events for the press and how a suitable press area can be set up through the use of elements such as lighting, sound equipment, and cords. The unit also looks at how to best deal with foreign press.

Cross-Cultural Awareness |302

This unit offers an introduction to the field of cross-cultural communication, and an analysis of how people, companies, and institutions from different cultural backgrounds communicate with each other. It discusses the features of collective and individualistic societies as well as notions of time, hierarchy, proximity, intimacy, and verbal expression. The unit talks about key principles from thefields of communication, philosophy, and conflict resolution to establish ways in which people from different socio-historical backgrounds can learn to communicate effectively with each other.

European Perceptions of Arab Culture |303

This unit offers an analysis of the viewpoints from which the West perceives the Arab world. It provides a sociological and anthropological analysis of both cultures and the development of ideas in both contexts. It identifies the Arab legacy and influence in Europe, historically and contemporarily. The unit addresses the West’s understanding of the Arab world and the ways in which it can misinterpret the importance of language, the historical development of religious traditions, and the complexity of inter-Arab political relations. It discusses the successes and failures of various Western and Arab elements, notably the media, in creating a better understanding of Arab culture in the West.

The Rise of China |304

This unit looks at how protocol is used in China. It offers an overview of the values, cultures, and attitudes that characterise protocol in this country. Learning this aspect will enable the protocol officer to better prepare diplomats and VIPs who plan to visit China.

Relations with Sub-Saharan Africa |305

This unit discusses the practice of protocol in Africa, looking at specific practices that have been developed in different regions of the continent. It helps identify certain DOs and DON’Ts that are crucial for successful relations in Africa. The unit is designed to enable the protocol officer to better prepare diplomats and VIPs who plan to visit different regions of the continent.

India Insights |306

This unit looks how protocol is used in India. It looks at the values, cultures, and attitudes that characterise protocol in this country. Learning this aspect will enable the protocol officer to better prepare diplomats and VIPs for their visits to India.

Negotiation Skills |307

This unit features new and updated inputs for understanding and managing negotiation processes and conflict resolutions. The participants will learn about the negotiation process and how it is influenced by conflict, and by its players. The participants will also attain specific negotiations skills that can help them in yielding desired results, whether in agreement, stalemate, or breakdown.

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